Blog Posts vs Landing Pages: Which Should You Build?
They serve different queries and different stages. Building the wrong type wastes the effort entirely.
Content & On-Page
What each is for
Landing pages target commercial and transactional intent, sell a specific service, and convert. Blog posts target informational and early commercial intent, build topical authority, and feed internal links to landing pages.
Deciding which to build
Check the SERP. If it is dominated by service pages, build a landing page. If it is dominated by articles and guides, build content. Building against the SERP consensus almost never works.
How they should work together
Blog posts capture early-stage attention and link forward to landing pages. Landing pages convert. A site with only landing pages has no top-of-funnel reach; a site with only blog content has nothing to convert into.
Key takeaways
- Check the SERP to decide which type to build
- Landing pages convert; blog posts build reach and authority
- Blog content should link forward to landing pages
- Sites with only one type have a structural gap
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