Google Business Profile & Citation Building
Three map pack slots capture the overwhelming majority of local clicks. Position four is effectively invisible. Winning those slots comes down to profile completeness, citation consistency, and review signals, in that order.
The Six Signals That Decide Map Pack Position
Google's local algorithm is more transparent than its organic one. These are the levers that actually move you.
Proximity
How close the searcher is to your business. You cannot change your address, but you can expand effective reach with service area configuration and genuinely localized landing pages.
Relevance
How well your categories, attributes, services, and description match the query. Primary category selection is the single highest-leverage field in the entire profile.
Prominence
How well known your business is offline and online. Driven by citations, reviews, links, and brand mentions across the web.
NAP Consistency
Name, address, and phone must be byte-identical everywhere. Inconsistency creates ambiguity, and ambiguity gets you filtered out of the map pack.
Review Signals
Volume, recency, velocity, rating, and whether you respond. All five matter independently, and review velocity is the most commonly neglected.
Behavioural Signals
Clicks to website, direction requests, calls, and photo views. Google measures whether searchers actually choose you over the listing above.
Why Citation Consistency Beats Citation Volume
Most citation services sell you a number: 500 submissions, 1,000 submissions. That number is close to meaningless if half the entries carry a slightly different suite number, an old phone format, or an abbreviated street name.
Google cross-references every mention of your business to build confidence that it exists and that its details are correct. Inconsistency creates doubt, and doubt gets you filtered out of the pack in favour of a competitor Google is more certain about.
We build fewer citations, on directories that are actually indexed and actually relevant to your industry, with byte-identical NAP data across every single one. Then we monitor them, because directories get bought, merged, and rewritten constantly.
What we submit to
- Core data aggregators
- Google, Apple, and Bing business platforms
- Major general directories
- Industry-specific vertical directories
- Local chamber and civic listings
- Regional and city-level directories
What we will not do
- Buy or incentivise reviews
- Submit to deindexed link farms
- Keyword-stuff your business name
- Create fake location listings
- Hold your citation logins hostage
GMB & Citation Packages
Eight options covering one-time setup, cleanup, citation building, and ongoing management. Mix them or take the complete programme.
New Google Business Profile created, verified, and fully populated from scratch. For businesses with no listing yet or a listing they have lost access to.
- Profile creation and verification
- All categories and attributes set
- Business hours and service areas
- Initial photo upload (10 images)
- Products or services populated
- Q&A seeded with 5 entries
Full diagnostic of an existing profile plus remediation of everything holding it back. Includes duplicate detection and suppression checks.
- Full profile health audit
- Duplicate listing detection and merge
- Category and attribute correction
- NAP consistency check across the web
- Suppression and filtering diagnosis
- Prioritized fix report
50 manually built citations on relevant, high-authority directories with fully consistent NAP data and live URL reporting.
- 50 manual citation submissions
- Core aggregators included
- Industry-specific directories
- 100% NAP consistency
- Live URL report
- 90-day indexation monitoring
150 manually built citations across general, local, and industry-specific directories. Our most common starting point for multi-location businesses.
- 150 manual citation submissions
- Data aggregator submissions
- Local chamber and civic listings
- Industry vertical directories
- Duplicate suppression included
- Live URL report and audit
Ongoing profile management. Weekly posts, photo uploads, Q&A responses, review replies, and insights reporting.
- Weekly Google Posts
- Monthly photo and video uploads
- Q&A monitoring and responses
- Review response drafting
- Product and service updates
- Monthly GBP insights report
Systematic review acquisition through automated post-service sequences, plus response management across every platform that matters.
- Automated review request sequences
- Email and SMS workflows
- Response drafting for all reviews
- Negative review escalation process
- Multi-platform monitoring
- Monthly sentiment reporting
GBP management, citation maintenance, review generation, and local landing page optimization in one managed programme.
- Everything in GBP Management
- Everything in Review Generation
- Ongoing citation maintenance
- Local landing page optimization
- Local link building
- Map pack rank tracking
- Call tracking and attribution
10 or more locations, franchise networks, or brands needing bulk profile management with centralized governance and per-location reporting.
- Bulk profile management
- Franchise governance controls
- Per-location reporting dashboards
- Location page architecture at scale
- API and PIM integrations
- Named senior strategist team
Not sure which you need? Get a free GBP audit →
Common Map Pack Problems We Solve
Suspended Profile
We diagnose the trigger, correct it, and manage the reinstatement appeal with supporting documentation.
Duplicate Listings
Duplicates compete with each other and split your signals. We find them, merge them, and suppress the rest.
Filtered Out of the Pack
Usually caused by proximity clustering or category conflicts. We diagnose why and restructure around it.
Review Velocity Stall
A profile that stops receiving reviews slides down. We build workflows that keep them arriving steadily.