How to Measure Your Brand's Visibility in AI Search
You cannot improve what you do not measure, and most brands have no idea whether AI assistants mention them.
AEO & AI Search
What to measure
Citation frequency: how often you appear in answers to your priority queries. Citation share: your appearances relative to named competitors. Source attribution: which of your pages get cited. Sentiment: how you are characterised when mentioned.
How to gather it
Define fifty to a hundred queries your buyers would actually ask. Run them across ChatGPT, Perplexity, Google AI Overviews, Claude, and Copilot on a fixed schedule. Record whether you appear, which competitors appear, and which URL is cited.
Responses vary between runs, so a single test tells you little. Consistency across repeated runs is the signal.
What to do with it
Pages already being cited should be strengthened and kept current. Queries where competitors appear and you do not indicate content gaps. Mischaracterisations usually mean your own content is ambiguous about what you do.
Key takeaways
- Measure citation frequency, share, source attribution, and sentiment
- Test repeatedly; single runs are noise
- Competitor-only queries reveal your clearest content gaps
- Mischaracterisation usually means your own content is ambiguous
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