The 8 SEO KPIs Worth Reporting
Most SEO reports contain thirty metrics and communicate nothing. These eight actually matter.
SEO Fundamentals
Business metrics
Organic revenue and organic-attributed pipeline. Non-branded organic conversions. Cost per organic acquisition compared against paid. These are the three a finance team will actually read.
Leading indicators
Non-branded organic sessions, keywords ranking in the top ten, indexed page count against total pages, and referring domains growth. These predict the business metrics three to six months out.
The one most people miss
Share of voice against named competitors for your priority keyword set. Absolute rankings rise and fall with seasonality and algorithm changes. Relative position against competitors is the cleaner signal of whether you are winning.
Key takeaways
- Report organic revenue and non-branded conversions first
- Leading indicators predict outcomes three to six months out
- Share of voice beats absolute rankings as a health signal
- Thirty-metric reports communicate nothing
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