SEO for Dermatology Practices
Medical and cosmetic dermatology are two businesses sharing one practice.
Healthcare SEO
Separating the two funnels
Medical dermatology is insurance-driven, condition-led, and locally searched. Cosmetic dermatology is cash-pay, procedure-led, price-researched, and patients travel further. They need separate site sections and separate content strategies.
Condition content under YMYL
Skin cancer, eczema, psoriasis, and acne content requires credentialed authorship and medical review. This is among the most heavily scrutinised content categories Google evaluates.
Cosmetic procedure content
Before and after galleries require documented patient consent. Cost transparency captures high-intent research queries. Provider credential depth matters more in cosmetic dermatology than in most categories because patients are choosing a person, not a clinic.
Key takeaways
- Medical and cosmetic dermatology need separate site sections
- Skin condition content requires credentialed medical review
- Cosmetic patients research cost extensively before consulting
- Before and after imagery requires documented consent
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