E-Commerce SEO: The Complete Framework
Everything that moves revenue for online stores, in the order that matters.
E-Commerce SEO
Category pages before product pages
Category pages target broader, higher-volume commercial terms and are usually the largest untapped opportunity. Most stores optimise products and leave categories as bare product grids with no content at all.
Then product pages at scale
Unique descriptions on your highest-revenue products, templated optimisation across the long tail, and Product schema everywhere. Manufacturer copy duplicated across a hundred retailers ranks for nobody.
Then technical and content
Faceted navigation control, canonical strategy, and site speed. Then buying guides and comparison content capturing upper-funnel demand that product pages cannot reach.
Key takeaways
- Category pages are usually the largest untapped opportunity
- Manufacturer copy duplicated across retailers ranks for nobody
- Prioritise unique descriptions by revenue contribution
- Buying guides capture demand product pages cannot
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