Getting Your Brand Mentioned by ChatGPT
What actually influences whether a language model recommends you.
AEO & AI Search
Two mechanisms
Models draw on training data, which is historic and slow to change, and on live retrieval, which reflects current search results. You influence the first through long-term authority and the second through current ranking.
What increases citation odds
Being mentioned frequently across authoritative sources, since models learn associations from repetition. Clear, unambiguous descriptions of what you do. Presence on the comparison and listicle pages models draw from. Strong entity signals connecting your brand to your category.
What does not work
Keyword stuffing for models. Publishing content addressed to AI rather than to people. Attempting prompt injection through page content, which providers actively detect and which risks your entire domain.
Key takeaways
- Training data changes slowly; retrieval reflects current rankings
- Frequent mentions across authoritative sources build association
- Presence on comparison pages influences model recommendations
- Prompt injection attempts risk your entire domain
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